A unique solution: digital platforms led by women seek to attract female investors

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Synopsis

While millennial, always online, and mobile-up millennial women are the target audience for these digital platforms, the founders say Covid has also inadvertently emphasized the need for women to know how to manage their money. LXME, for example, created a program for widowed women because of Covid and not knowing where to start with financial planning. Basis co-founder Dipika Jaikishan said a number of companies have approached them to organize sessions for female employees who have lost their partners to Covid or the wives of deceased employees. “Companies want to help them with their financial planning,” says Jaikishan, an expert in wealth management.

Aditi Sholapurkar wasn’t the kind of woman who thought twice about making multi-million dollar transactions in a matter of minutes – it was literally part of her job at Citibank and Bank of America, where she managed the money. customers worth millions. But paradoxically, when it comes to her own savings, she never considered investing. His father, like many good middle class Indian fathers, told him to at least put money in term deposits – but at

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