Ally Invest, the online brokerage and wealth management arm of Ally Financial, has spear a wealth management advisory service.
This decision marks the company’s entry into personalized advice and portfolio strategies.
Ally Invest Wealth Management offers ongoing, personalized advice for a minimum of $100,000 in investable assets.
It will allow clients to bank and invest in one place while receiving holistic advice on their complete financial situation, including assets held outside of Ally.
The user will receive the advice they need for their individual financial well-being from a dedicated fiduciary advisor who is “well versed in behavioral finance,” according to the company.
Diane Morais, President of Ally Personal and Business Banking, said: “We believe people deserve access to personalized, professional financial advice earlier in life so they can create a plan. strong and take control of their financial future.
“Our new wealth management offering makes dedicated, holistic human advice more accessible by lowering the barriers to entry.”
Currently available to existing Ally Bank and Invest clients, Ally Invest Wealth Management will be expanded to the general public in the coming months.
Ally Invest Advisors Senior Director Nicole Cope said: “We look beyond the assets of the individual and get to know them as people with particular wants and needs and who come with a host of experiences that shape how they make financial decisions.
“This deeper understanding allows us to better tailor investment advice and offer choices that will move them successfully towards their goals.”
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