Bill McFarland named new CFO of Refresco

Press release

Bill McFarland named new CFO of Refresco

Rotterdam, Netherlands – May 25, 2022 – Refresco Group BV (“Refresco” or “the Company”), the independent global provider of beverage solutions for global, national and emerging (GNE) brands and retailers in Europe and North America, today announces that ‘Adee Packer has stepped down as Chief Financial Officer (CFO) and Member of the Management Board.

Bill McFarland, Chief Financial Officer of Refresco North America, will be appointed Group Chief Financial Officer effective July 1, 2022. Bill joined the company following the acquisition of Cott Beverages, where he had been Chief Financial Officer since 2013, and has more than 20 years of experience in the FMCG industry. Prior to his career at Cott, Bill held several finance positions at Molson Coors, an international beverage company. He has worked and lived in the United States, Canada, Australia and the United Kingdom.

Andre Voogt, M&A Director Refresco North America, will assume the role of CFO Refresco North America, also effective July 1, 2022. Andre has been with Refresco for over 15 years, primarily in finance leadership roles. When Refresco first entered North America in 2016, Andre led the local finance organization. From 2018 to 2020, André was responsible for the integration of Cott Beverages into Refresco and a member of the North America leadership team.

Refresco CEO Hans Roelofs commented:

“I am delighted to welcome Bill as the new Group Finance Director and member of the Board of Directors. Bill and I have worked together since he came on board in 2018, and I look forward to working side by side in the future. We appreciate Bill’s financial expertise, his knowledge of our business and his deep understanding of the beverage industry. With his strong leadership skills, I am confident that Bill will continue to support the achievement of Refresco’s strategic goals.

“In André, we have found an excellent successor for Bill. Andre is intimately familiar with our North American business as well as the local beverage market, particularly given his current role as M&A Director for North America and his previous experience as Vice President of integration. André is a highly respected member of the North America leadership team and has a proven track record in financial management.

“Last, but not least, we thank Adee for his contribution to the company over the past year and wish him every success in his future endeavours.”

  • Refresco – Press release – Bill McFarland appointed Chief Financial Officer

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