DBS Showcases Commitment To Sustainability And Innovation Through Campaign With CNN
HONG KONG, August 24, 2021 / PRNewswire / – DBS and CNN International Commercial (CNNIC) have joined forces for a sustainability and innovation-driven advertising and sponsorship campaign that will engage CNN International audiences on TV, digital and social platforms. The campaign will also echo the fundamental pillars of DBS’s sustainability initiatives, including zero food waste, carbon footprint reduction, financial inclusion and digital transformation.
Cross-platform campaign includes DBS as exclusive sponsor of two half-hours “Invent tomorrow” shows returning to CNN International in August and October. Hosted by Kristie lu stout, the award-winning program highlights innovative steps taken by entrepreneurs and businesses to change the way we live in this time of unprecedented change. DBS is also the exclusive sponsor of a range of digital content related to Invent tomorrow.
In addition, a series of branded content, “Portraits of intention”, which includes seven films, is produced by CNNIC’s global brand studio To create. Through the perspective of genuine change agents who have successfully weathered the pandemic, the films show how DBS is partnering with its customers and the community to create a positive impact in today’s environment.
Sponsored and branded content is distributed through CNN International’s TV, digital and social platforms to reach influential global audiences at scale. CNNIC is also using sophisticated solutions including Audience Insight Measurement (AIM) to amplify the campaign on digital and social media, especially among DBS key audiences, affluent and business decision makers in China, Hong Kong, India, Indonesia, Singapore and Taiwan.
“Leading companies like DBS have an important role to play in championing a sustainable future, while media organizations like CNN can engage people and tell stories in a way that inspires global audiences. This perfect combination is the foundation of our partnership with DBS for a second year in a row as we deliver a powerful campaign around innovations for sustainability. We look forward to starting and bringing these ideas to life in a way that inspires positive action among our influential audiences, and in particular DBS customers and partners across Asia,” noted Rob bradley, Senior Vice President, CNN International Commercial.
DBS Head of Strategic Marketing and Communications Karen Ngui said, “We believe that the path to building a sustainable future is not only to preach by word of mouth, but also to work with all of our stakeholders – including employees, customers, businesses, individuals and the community at large – to spark change and inspire These stories are a testament to how everyone can and should play a role in building a better future, whether by reducing food waste, reducing emissions carbon footprint or helping businesses to be more sustainable. impact today, but also shape our legacy for tomorrow. “
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the commercial operations of CNN properties outside the United States. All business activities of brands such as CNN International, CNN en Español, CNN Arabic, CNN Style and CNN Business are aligned within the division. This encompasses ad sales, sponsorship partnerships, business content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the premier international information provider in the world. world. CNNIC is a recognized industry leader in international ad sales and its use of award-winning commercial content, produced by its Create unit and driven by its advanced use of data and digital capabilities, has resulted in strong and lasting partnerships with many. of the most recognized companies in the world. brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates, ranging from licensing the CNN brand, to content supply contracts, to offering consulting services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com
DBS is a leading financial services group in Asia with a presence in 18 markets. Based and listed in Singapore, DBS is present in the three key Asian growth axes: Greater China, South East Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.
Recognized for its global leadership, DBS has been named “The best bank in the world“by Euromoney,”World Bank of the Year“by the banker and”Best Bank in the World“by Global Finance. The bank is at the forefront of using digital technology to shape the future of banking, having been named”Best digital bank in the world“by Euromoney. In addition, DBS has been awarded the”Safest bank in Asia“awarded by Global Finance for 12 consecutive years from 2009 to 2020.
DBS offers a full range of banking services for individuals, SMEs and businesses. As a bank born and raised in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with its customers and making a positive impact on communities by supporting social enterprises, as it operates the Asian way. He also established a 50 million SGD foundation to strengthen its corporate social responsibility efforts in Singapore and through Asia.
With its extensive network of operations in Asia and with a focus on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.
SOURCE CNN Commercial International